Un détournement de noms des marques de luxe se transforme à un message puissant pour dénoncer les conditions de vie précaire des personnes sans-abris.
Une campagne de génie ! Réalisé par l’association Aurore Asso à Paris pour mettre en valeur les conditions de vies des SDF. Elle a détourné 3 noms de marque de luxe associé au slogan “Ayant l’élégance d’aider ceux qui n’ont rien”.
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