Le packaging à motifs qui rompt avec la culture élitiste du vin réalisé par En Garde
En Garde retranscrit des motifs géométriques colorés dans un packaging de vin selon le principe du design sensoriel. Le but est de puiser dans les différentes sensations olfactives et gustatives afin de produire des émotions liées au goût.
De plus , comme l’histoire du design en témoigne , Voici bel et bien une preuve de démocratie , rejetant cette fois-ci la culture élitiste du vin .
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